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We recently conducted a case study, one that was not client-specific, which allows us to explore the kind of insights that branded memory research delivers and the impact it can have on a brand’s strategy. The two-phase study looked at the casual-dining category (CDR).  We conducted the emotional aspect in order to help brands create an actionable emotional strategy – one that captures latent emotions. The Rational Heart methodology is a timed, rapid-choice System 1 approach to an established system of emotional measurement developed by Robert Plutchick of the Einstein School of Medicine. 

Quirks article here

Using behavioral economics to radically improve clinical trial patient retention. By understanding their basic emotions around a stimulus, we can, through series of steps using Bayesian statistics, extrapolate to measure emotions as complex as hope.

We’ve proven in prior studies that we can predict when a trial participant is likely to drop-out or is at significant risk of dropping out of a trial, based on their hope score. This makes individualized retention plans possible because we can identify the at-risk participants.