Emotions are at the heart of successful business strategies.
Consumers make decisions based as much on emotion as logic and reason. Understanding those emotions can lead to better business strategies. The Rational Heart quantifies emotional response through a proprietary behavioral economics approach, giving your business a decided advantage.
Emotions influence every decision we make.
When we make a decision, we often look to facts and logic to guide us. But ultimately, it’s our emotions that play a decisive role in every decision we make and determine what we pay attention to.
Consumers are bombarded with more than 5,000 messages every day. On average, we’re aware of 86 of those. And only 12 make a lasting impression. Those that do resonate with us do so on an emotional level.
By discovering which emotions lead consumers to connect with your brand (or not), you can create more compelling messages and establish a better relationship with your customers.
Your brand is your personality.
Brands are like people. We like them (or don’t) based on how they make us feel. Understanding the emotional connection consumers have with your brand can change the way you communicate and even the way you do business.
The Rational Heart has a proven track record working with large, national and international brands. We provide directional guidance, helping brands unlock new opportunities by developing an understanding of how to connect with your target audiences on an emotional level.
It’s been proven that emotional brand-building campaigns which run for at least three years result in 86% greater profit growth than cognitive-based campaigns. So why not increase your profitability by establishing stronger emotional ties with your consumers?
We can measure and understand 140 distinct emotions, basic and complex.
We provide true insight into gut emotion, measuring how someone feels about a brand or experience without a filter.
We can partner with brands, research firms and advertising agencies.
We can integrate our research into existing online surveys, using about
three minutes of the survey time, or our research can be done independently.
Measurement
Emotional Insight
Partnerships
Surveys
“True intuitive expertise is learned from prolonged experience with good feedback on mistakes.”
— Daniel Kahneman