Easily connect with your customers’ emotions for stronger strategies and messaging.
Implementing the tool
Implementing
The Rational Heart
is easy.
Our tools are highly flexible. They work for stand-alone assessments or can be seamlessly integrated into existing or planned research projects.
Brand Trackers
Track brands, competitor and/or
category emotional profiles and complex emotions such as emotional Loyalty.
Segmentation Studies
Incorporate consumer emotional profiles and emotional motivational levers.
New Product Development
Research consumer emotional needs and/or a concept/product's ability to meet them. Or, understand an existing brand or product's emotional connection to a new audience.
Advertising/Message Testing
Measure the creative's ability to deliver
against specific emotional strategies.
Emotional Strategy Development
Understand the emotional needs for a brand and specific levers to deliver them effectively.
Decision Making Unit Analysis
Ability to understand key emotional triggers within specific decision-making processes.
Our tools enable:
Customer Experience and
Satisfaction Research
Understand and measure emotional outcomes of experience/customer, including emotional Loyalty.
Complex Modeling (e.g., Hope, Loyalty)
Track and understand consumer levels of emotional Loyalty to a brand. Monitor levels of felt Hope over the course of a medical treatment to learn when a patient or caregiver loses Hope and needs intervention.
Clinical Trial Patient Retention
Monitor patient hope as a predictor of trial participation.
Case Studies
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Driving Donation Behavior
A well-known research hospital uses emotional response data to identify and measure key drivers of charitable donation behavior.
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New Product Development
A nutritional foods provider discovers an opportunity to expand their product line and attract new customers.
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Integrating Emotional Research
A pharmaceutical subsidiary ties TRH emotional performance information to their ongoing brand tracker, identifying the emotional points of relative influence, which directed their marketing strategies.