The Rational Heart uses a patent-pending behavioral economics approach to emotional assessment that solves business problems
You Can't Fake Emotions
The Rational Heart has developed a patent-pending approach to measure how people feel about a "thing." This "thing" could be a brand, an advertisement, a medical condition, a drug, a company, a person, an economy...and so on. We uncover how people “feel” about something, not what they “think” about it.
Bringing Math to Emotions
Leaning on Robert Plutchik’s internationally validated psycho-evolutionary model of emotions, The Rational Heart can, through series of steps using Bayesian statistics, extrapolate to measure emotions as complex as hope.
Every product, brand, and industry is different. But, our emotions form a solid construct and The Rational Heart (TRH) can help you make sense out of what your customers or prospects feel. When you understand how your product/brand compares, emotionally, to your competitors and/or the industry category you play in, then you can develop solid marketing, sales, and operational initiatives that accentuate the positive and allay the negative. We often get the question: What can I do with emotional data? TRH has helped...
Please contact us to learn how The Rational Heart can help discover how your customers, clients, patients, or prospects feel about your product, brand, and/or industry.
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